Rather than tossing your used razors in the trash and having them contribute to excessive landfill waste, Gillette is paying for them to be recycled – and they’re encouraging people to get their communities to do it as well.
Consumers can now recycle their razors and all of their disposable packaging by shipping the used hygiene products to Terracycle, a US-based company that specializes in recycling items that are generally non-recyclable, such as cigarette butts, light bulbs, batteries, and hazardous waste.
Gillette isn’t just partnering with Terracycle to process their own razor brands, either; participants can send in razor-related trash generated by any other rival shaving company – and Gillette will still foot the bill for free.
All participants have to do to recycle their razors is visit the Terracycle website, sign up for a free account, print out a free shipping label, and send their trash off for processing.
Furthermore, Terracycle is allowing people to create community recycling outposts so that organizations, workplaces, school campuses, and neighborhood spaces can collectively package and send their shaving-related trash in one shipment.
Once properly cleaned, separated, and processed, the trash can then be used to make new park benches, picnic tables, and other useful community items.
“Through this innovative, first-of-its-kind program, disposable razors, replaceable-blade cartridge units and their associated packaging are now nationally recyclable through the Gillette Recycling Program,” said TerraCycle CEO and founder Tom Szaky. “We are proud to partner with this forward-thinking company to offer consumers a way to divert razor waste from landfills.”
The program is currently only available in the United States, but Gillette representatives say that they are working on rolling out similar initiatives in other countries.